Twiga Foods Purpose

Solving the Food Security challenge for Africa

Twiga’s technology is at the heart of the solution to Africa’s lack of affordable access to food. It’s estimated that Africans spend up to ten times more of their disposable income on food compared to developed markets.

This is a problem primarily driven by a highly fragmented and inefficient retail market across the continent, where around 90% of the retail industry consists of small, informal independent retailers.

About 150 years ago, consumers in the USA were spending a similarly exorbitant amount of their disposable income on food as compared to Africa today, but, years of private sector-led investment in retail infrastructure has built an efficient supply chain.

Today, the spend on food and beverage in the US is only 6% of disposable income. A ton of tomatoes in the US costs around $100. Due to intermediaries and inefficient production, in Kenya the cost is $420, where consumers are spending close to 50% of their disposable income on food.

Twiga is building an alternative system that aims to generate the same results as the modernization of retail in the more developed markets, by leveraging technology and the ubiquity of mobile phones, combined with modern distribution and logistics to aggregate consumer demand and start building more efficient supply chains.

Mission

Twiga is building a closed ecosystem for the African retail, anchored on affordable access to food and grocery across urban cities

Twiga foods

Our Ambition

Our Ambition Leverage technology, the ubiquity of mobile phones, modern distribution and logistics to modernize African retail.

Twiga foods

The Twiga family

A dynasty of twiga relations btween workers and customers since 2014 ...

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In a few numbers

12 Cities we supply to in kenya
400 Products
10,000 Vendors Daily
100 Suppliers
8,000 Farmers
500 Agents
700 Employees

Twigas's first times ...

Twiga closes $50M Series C Funding a B2B e-commerce food distribution platform
Twiga-Foods-Improved-market-access-for-farmers ... - GSMA small- and medium-sized fruit and vegetable vendors often lack access to a reliable supply of affordable and quality products. Twiga Foods was created
Twiga Foods wins company of the year Award - Nairobi Garage Twiga Foods grabs most promising company of the year Award. 2018
CIO Africa Plus One Award in the Agricultural sector, during the 2019 East Africa Regional CIO100 Symposium

Sokolytics

Access to reliable market data is critical for supply chain planning and optimization. In a highly fragmented and informal market, the dearth of reliable data creates significant inefficiency upstream.

Now, with Twiga’s Sokolytics, leveraging millions of data points, we offer real time product performance to our branded goods partners, providing multi-dimensional insights that are quickly becoming the critical decision drivers to many organizations.

Learn more about Sokolytics